Marketing is a tough game in that you will be desired. Not once this great advertising tool knew it. Marketing must be a proxy of your personality, and based on the psychological costs of doing business.
This is something that regularly keeps someone like me up at night. If this information strikes you as worthy of some serious effort, you are on the right track. Here are some contributions that work pretty well:
(I don’t believe in affiliate marketing, but still have some tips!)
1. There is some resistance from big brands about books or entertainment-type messages. Make huge, bold print appealing to your target audience and keep the basic message powerful. Take resources more culturally relevant, not less.
2. Find out who your customers are. There is a big market for research that reflects your marketing philosophy throughout your organization. Use it regularly.
3. Offer a product. An actual incentive is a sure way to track your mood and market.
4. Get outside help. Technological omnipresence can strain administrative resources of large bi-lateral organizations. Getting outside help can also help manage your free and unsolicited corporate marketing budget.
5. When you cannot find what you need, find someone else who can, and your products will be available for purchase. Don’t lose the ball.
6. Make money for what you believe in. Sure people do things to have fun. But it’s really the ability to really believe that gets you- now and in the future.
7. Use the emotional economy for free marketing. An ongoing marketing event can pay for itself. Go big and do “buckets” with highlights for things you do actually do every day and products you like and really like.
8. Spend time for it. Cultivate a healthy close relationship with your employees, and pay them for hours involved in their daily activities.
9. Be fully aware of your core priorities.